iHerb coupon code is one of the thousands of health discount codes that you can find in the online health sales industry. It started slowly as an unknown health coupon entity, but became a blockbuster viral hit within 2 years of its launch. iherb
May I submit 5 key ideas that I've isolated when I did my analysis on how iHerb marketed their highly-successful discount coupon code.
First of all, let me cite some figures why I consider their marketing campaign a success.
In 2009, iHerb's product inventory count was about 18,000. By the end of 2012, it ballooned to 35,000. That's an increase of almost 200%.
When you factor in the complexity of managing and controlling the warehousing, inventory, and distribution requirements to support such a humongous product base -- the feat becomes more than remarkable. discounts code for iherb
Here then are the five key designs that the iHerb company was able to implement to reach and sustain their current level of operations.
(And which their competition has started to copy!)
One - sell cheaply without sacrificing quality. Strive to become the perceived "value leader" in your niche.
iHerb is able to sell at deep-discounts because of the huge savings they realize after they established their state-of-the-art warehousing, packaging and distribution systems.
They then pass the savings on to their customers.
Two - offer products "wide and deep" to capture a wide segment of the buying public.
With more choices, buyers usually stay longer, and buy more as a consequence.
Three - give a distinct incentive that has a real dollar value, like an instantly-redeemable cash discount coupon.
iHerb gave (and continues to give) instant cash rebate of $10 to first-time buyers when they use an iHerb coupon code. They also ship free based on a minimum amount of $40. (It used to be $20.)
And if the buyer purchases $60 or more, she gets additional 5% to 12% instant discount.
On top of that, the buyer then gets her own iHerb $10 discount code which she can freely give away to friends and family.
This strategy went viral because it introduced the buyer to "iHerb Rewards" which was the company's version of a Customer Loyalty Program.
The buyer's own referral code automatically qualified her to participate and partake of the rewards.
The main reward was the ability to earn substantial dollar credits. Dollar credits are earned when friends, family, or new buyers use the iHerb code of the promoter (the original buyer) when shopping at iHerb for the first time.
The dollar amounts earned can then be used to pay for purchases, or converted to cash when they exceed $300 at the end of month.
Needless to say, this was well-received by the members as can be gleaned from the competition amongst them in the search engines, social media, and health forums, all advertising their own iHerb coupon codes.
Four - give customers a good buying experience.
Word-of-mouth endorsement is both good and bad, for the company.
Good when the feedback is favorable. Disaster, when the feedback is bad.
From the number of repeat customers, positive customer feedback, and daily volume transactions, iHerb appears be handling this area very well.
Five - develop a community at the social media giant "Facebook" where customers can easily give comments or ventilate complaints.
With its more than 1,000,000,000 members, it's suicide to ignore Facebook as an integral part of a marketing campaign.
iHerb recognized this opportunity early. They established their Facebook page in 2009 when companies are still evaluating FB's business potential.
Per my experience, I have posted at least 5 times at iHerb's FB page, and I was always amazed at how fast their company reps have responded on each occasion.